The $1.5 million napkin
2 min readApr 7, 2021
In 1998, the merger between Citicorp and Travelers Group gave birth to the world’s largest financial services company — Citigroup — valued at $140 billion at the time and with $700 billion in assets under management.
By default, the new group needed a new visual identity in line with its market value. Thus, in 1999 they turned to Paula Scher from New York, one of the 25 partners of the Pentagram company.
