The $1.5 million napkin

Photo by John Jennings on Unsplash

In 1998, the merger between Citicorp and Travelers Group gave birth to the world’s largest financial services company — Citigroup — valued at $140 billion at the time and with $700 billion in assets under management.

By default, the new group needed a new visual identity in line with its market value. Thus, in 1999 they turned to Paula Scher from New York, one of the 25 partners of the Pentagram company.

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Alexandru Gavrilovici

Alexandru Gavrilovici

Account Growth Manager @ neovision.dev You can download for free my e-book about investing in cryptocurrencies: https://gum.co/RggLP